November 20, 2025
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digital marketing cost in Saudi Arabia

Saudi Arabia is witnessing rapid growth in the digital business sector, and companies of all sizes have started looking for a clear way to understand the cost of digital marketing in Saudi Arabia before launching any plan or paid campaign.
The goal isn’t to know a number only—but to understand the value of the investment and what digital marketing can genuinely deliver to any business.

In this article, we present a practical overview of the Saudi market for 2025, explain how to determine the cost, the factors that influence it, and what you should consider before choosing any agency or service provider.

The Importance of Digital Marketing for Businesses in Saudi Arabia

Since the launch of the National Transformation Program and Vision 2030, digital marketing has become a core element of business growth.
Companies today rely on the internet to reach their customers—not only through advertising, but also through:

  • Building brand awareness

  • Increasing website traffic

  • Generating potential leads

  • Direct sales through an online store or service request form

Digital marketing is no longer optional; it’s essential to ensure continuity in a rapidly changing market.

What Do Companies Pay for When Investing in Digital Marketing?

When we ask about “the cost,” we must understand that digital marketing is a set of interconnected components that work together to achieve one end result: growth in customers and sales.

The main elements include:

1. Strategy Development

This is the stage where the following is defined:

  • Understanding your business nature

  • Identifying the right target audience in Saudi Arabia

  • Setting clear goals for the campaign or monthly plan

Without a strategy, even a large budget can be wasted with no real results.

2. Content Creation

Content is the part your customer actually sees:

  • Images

  • Videos

  • Posts

  • Ads

  • Landing pages

Content quality is not an aesthetic detail—it directly affects performance and cost.

3. Managing Advertising Campaigns

Google Ads, Meta platforms, or Snapchat campaigns require continuous monitoring to ensure:

  • Lowering costs

  • Increasing clicks

  • Improving audience quality

The higher the competition, the more effort and budget the campaign requires.

4. Reporting and Analysis

Digital marketing is driven by numbers:

  • Number of leads generated

  • Cost per lead

  • Most effective platform

  • View rate

  • Content performance

Consistent analysis helps you understand whether your budget is moving in the right direction or not.

For more about digital marketing, you can read Google’s official guide here.
To learn about the digital marketing services we offer, you can visit our Services page.

1. Why is there no fixed price for digital marketing?

The cost of digital marketing is not a fixed package because it depends on:

  • The size of your business (startup, medium-sized company, or major brand)

  • The number of channels you plan to use (social media only, or with Google, email… etc.)

  • The level of competition in your industry

  • The required content quality (simple designs or full branding, reports, motion graphics, etc.)

  • Whether you need long-term digital presence or a short campaign for a specific occasion

The higher the competition and the faster the results you need, the more strategic and higher your budget will need to be.

2. Average service prices in the Saudi market (approximate figures)

Note: These numbers are approximate to give a clear idea of the market and may vary from one company to another depending on their experience and quality of work.

First: Social Media Account Management

  • Small businesses / startups: 1,500 to 3,000 SAR per month

  • Medium-sized businesses: 3,000 to 7,000 SAR per month

The service usually includes:
content plan – a fixed number of designs – posting – basic replies – simple monthly reports.

Second: Content Creation (Designs – Video)

  • Single image design: 30 to 70 SAR

  • Short video (Reel / Story): 150 to 500 SAR, depending on quality and duration.

Third: Google Ads

  • Ad budget itself: 1,000 to 10,000 SAR per month or more

  • Campaign management fee: 15% to 30% of the ad budget.

Fourth: Snapchat, Instagram, and Facebook Ads

  • Ad budget: 1,000 to 20,000 SAR

  • Management fee: 15% to 25% of the budget.

3. What makes the price higher with some companies?

There are additional services that affect the price and the quality of the results:

  • Having a written marketing strategy before starting

  • Preparing a clear customer persona and journey

  • Content tailored specifically for the Saudi market (language, examples, culture)

  • Detailed analytical reports (not just screenshots)

  • Weekly monitoring and optimization of campaigns

  • A dedicated account manager to follow up on your project

If a company provides all of this, it’s normal for the price to be higher — but in return, you receive real value, not just posts and designs.

4. How do you determine the right budget for your project?

  • Define your goal clearly:
    –Is your goal to increase followers?
    – Or to attract customers and inquiries?
    – Or direct sales from an online store?

  • Calculate the value of each customer to your business:
    If one customer brings you 500 SAR in profit, it makes sense to invest a reasonable amount in marketing as long as it brings new customers.

  • Think of marketing as a continuous investment, not a one-month experiment that you stop afterward.

5. How do you choose the right digital marketing company for your business?

Before agreeing with any company:

  1. Ask for real examples of campaigns executed in the Saudi market

  2. Ask about actual results achieved, not just nice-looking designs

  3. Make sure they understand the numbers (CPC, CTR, ROAS… etc.)

  4. Agree on a clear follow-up process:
    – Weekly or monthly reports
    – Review meetings

  5. Choose a company that communicates with you in a simple, direct way and understands your project before presenting a price.